I had an amazing time desiging - from art direction, going through user testing to final UI delivery - and launching the v1.0 of the Buzzbike app. User-centered, agile, small team. Apart from the product itself I've worked on art direction for the photography look and feel and interface for their official website.
Buzzbike starts, intelligently, with a bike that people would actually want to ride. It’s a single-speed commuter designed by Cooper. It has a steel frame by Reynolds, puncture-proof tyres, and a saddle made in Britain by Brooks. The agreement also provides a Hiplok Gold bike lock, integrated lights, an annual service, and insurance for public liability and theft. We’ve created a beautiful bike and turned it into an innovative creative platform for brands. The result: Free bikes for thousands of Londoners.